Elite Competition, Tailgate Grill-Off, and Exclusive Brand Activations Set to Thrill Guests
Atlanta, GA (March 28th, 2025) – LakePoint Sports, the premier travel and youth sports destination in the country, is gearing up to host another action-packed Champions Weekend as the Publix Legends of the Spring Champions Weekend returns March 29-30, 2025. As the second Champions Weekend of the 2025 season, this highly anticipated event will bring together elite teams, thrilling matchups, and immersive fan experiences, with Publix leading the charge as the title sponsor.
The weekend will showcase premier competition across LakePoint’s state-of-the-art venues, featuring some of the top youth athletes in the country:
- Prep Baseball Open at Baseball Village – A high-stakes battle featuring 58 top teams.
- RYZE Hoops Tip-Off at Champions Center – 110 teams hit the court in this high-energy basketball showdown.
The Ultimate Tailgate Experience
On Saturday, March 29, at 12 PM, Baseball Village Crossroads will transform into a tailgate destination as Publix, Coca-Cola UNITED, and Monument Grills present the Grill & Tailgate Showcase. Fans can relax in a VIP tailgate-style area, enjoy samples of tailgate favorites, and learn game-day must-haves from Publix representatives. The event will also feature:
- An Ingredient Challenge, where attendees compete for prizes.
- A Monument Grills giveaway, offering premium grilling equipment.
- A live cooking demonstration and Q&A with a special guest chef, providing exclusive tailgating recipes and expert tips.
A Weekend of Premier Sports and Brand Activations
“Champions Weekends at LakePoint Sports bring together the best athletes, brands, and fan experiences in one place, and we’re thrilled to have Publix leading the way as our title sponsor for Legends of the Spring,” said Greg Barckhoff, EVP, Partnerships & Marketing at LakePoint Sports. “This weekend is about more than competition—it’s about creating lasting memories for athletes and families while delivering first-class experiences both on and off the field.”
The excitement doesn’t stop with the competition. Throughout the weekend, Baseball Village will be buzzing with brand activations, live entertainment, and exclusive merchandise:
- Monument Grills activation, showcasing the latest tech in outdoor cooking.
- A live DJ, keeping the crowd engaged and the atmosphere electric.
- The Clubhouse Store, offering exclusive gear and event-only deals for fans looking to take home official merchandise.
- 680 The Fan, the Southeast’s top sports radio station, broadcasting live from LakePoint Sports
- Academy Sports + Outdoors offering an exclusive 20% off coupon, redeemable at any location throughout the event.
With elite competition, top-tier brand activations, and unmatched fan engagement, the Publix Legends of the Spring Champions Weekend is set to be one of the most exciting weekends of the year at LakePoint Sports.
For more details, visit LakePointSports.com.
About LakePoint Sports
LakePoint Sports, the premier travel and youth sports destination in the country, encompasses a sprawling 1,300-acre campus featuring five premium venues: the Champions Center Indoor Pavilion, Baseball Village, Publix Fields, Beach Pavilion, and Terminus Wake Park. Focused on delivering excellence in guest experience and fostering world-class partnerships, LakePoint annually hosts millions of guests from across the globe and attracts athletes to compete against the nation’s best. Leveraging influential media platforms and pioneering innovative technology, LakePoint Sports is dedicated to setting the standard in travel and youth sports. To learn more, visit LakePointSports.com.
About Publix Super Markets
Publix, the largest employee-owned company in the U.S. with more than 255,000 associates, currently operates 1,376 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, Virginia, and Kentucky. For 27 consecutive years, the company has been recognized by Fortune as a great place to work. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s newsroom at corporate.publix.com/newsroom.