The Nation’s Premier Travel and Youth Sports Destination Supported by Global Hospitality Leader’s National Campaign to Reach Traveling Athletes and Families
Atlanta, GA (May 1st, 2025) – LakePoint Sports, the premier travel and youth sports destination, is proud to announce the return and expansion of an integrated media activation by IHG Hotels & Resorts. IHG will expand its presence at LakePoint in 2025, reaching millions of athletes, families, and coaches who travel to the campus each year.
This year’s campaign will include an enhanced digital presence, increased on-site visibility, and title sponsorship of the Summer Showstoppers Champions Weekend. IHG aims to help sports families discover the convenience and comfort of its 20 well-known hotel brands including Holiday Inn Express, Staybridge Suites, and Candlewood Suites. With hotel locations located near tournament venues across the country, IHG makes it easier for teams to stay close to the action while enjoying the amenities that matter most.
The campaign will also spotlight IHG One Rewards, the company’s loyalty program. Built to serve today’s travelers, IHG One Rewards delivers meaningful benefits for parents, coaches, and athletes on the go. From flexible check-in and exclusive member pricing to points that can be redeemed for future stays, the program is designed to reward those who make youth sports travel happen.
“The relationship between LakePoint Sports and IHG Hotels & Resorts continues to grow because of a shared vision focused on the guest experience,” said Greg Barckhoff, EVP, Partnerships & Marketing at LakePoint Sports. “We are excited to build on last year’s momentum with IHG and look forward to an even more engaging year for our athletes, fans, and families.”
“Sports travel continues to be a powerful driver of demand, and we are excited to connect with teams and families in a meaningful way through our expanded campaign at LakePoint Sports,” said Sean Brevick, VP, AMER Commercial & Global Field Marketing. “With thousands of hotels across key tournament destinations and a loyalty program that recognizes and rewards our guests, IHG brands are built to support the needs of youth sports travelers.”
LakePoint Sports features a 1,300-acre campus that welcomes more than 3 million visitors each year. The venue hosts premier competitions in baseball, basketball, volleyball, cheer, gymnastics, and more. IHG’s expanded presence reflects the growing value of reaching this passionate and mobile audience through authentic, experience-driven engagement.
For more details, visit LakePointSports.com and IHG.com/youthsports
About LakePoint Sports
LakePoint Sports, the premier travel and youth sports destination in the country, encompasses a sprawling 1,300-acre campus featuring five premium venues: the Champions Center Indoor Pavilion, the Baseball Village, Publix Fields, the Beach Pavilion, and Terminus Wake Park. Focused on delivering excellence in the guest experience and fostering world-class partnerships, LakePoint annually hosts millions of guests from across the globe and attracts athletes to compete against the nation’s best. Leveraging influential media platforms and pioneering innovative technology, LakePoint Sports is dedicated to setting the standard in travel and youth sports. To learn more, visit LakePointSports.com.