Elite youth talent, national partnerships, and unforgettable fan experiences take center stage July 11–13 at the nation’s premier travel and youth sports destination
Atlanta, GA (July 9, 2025) — As the nation’s premier destination for travel and youth sports, LakePoint Sports is set to host one of its most dynamic weekends of the year: the Rawlings PrimeTime Players Weekend Presented by Major League Baseball All-Star Week, July 11–13, 2025. Part of LakePoint’s signature Champions Weekends series, this three-day campus-wide celebration will welcome thousands of elite athletes, families, and fans from across the country for high-level competition, interactive experiences, and exclusive opportunities to connect with youth sport’s biggest stage.
Returning for its third year as title sponsor, Rawlings Sporting Goods will again deliver fan-first activations in Baseball Village, including its crowd-favorite Custom Glove Giveaway, complimentary cooling towels, and bat demos in the heart of the Baseball Village Marketplace—giving guests hands-on access to some of the game’s finest gear.
“This weekend celebrates the future of the game and gives athletes and fans a chance to engage directly with Rawlings in a meaningful way,” said Mark Kraemer, Sr. Director, Sports Marketing & Licensing at Rawlings Sporting Goods. “We’re proud to support PrimeTime Players Weekend and create memorable experiences for the next generation.”
New in 2025, Major League Baseball All-Star Week joins as presenting sponsor—elevating the connection between LakePoint’s elite youth talent and the stars of today. With MLB’s premier summer showcase taking over Atlanta, LakePoint guests are invited to take their love of the game to the next level with special group ticket offers to these can’t-miss All-Star Week events:
From LakePoint to the Big Leagues: Your All-Star Experience Awaits
MLB All-Star Village at Cobb Galleria (July 12–15)
Step into baseball’s ultimate fan festival! Capital One All-Star Village transforms Cobb Galleria into a 500,000-square-foot baseball theme park filled with interactive attractions, youth participation zones, and appearances by more than 40 former Braves, Olympic softball stars, and Hall of Famers. Take a swing at the mini-diamond in Rookie Leagues, meet baseball legends, and soak up the All-Star energy just minutes from Truist Park.
HBCU Swingman Classic (July 11)
Catch the stars of tomorrow under the lights at Truist Park as Division-I HBCU student-athletes showcase their talent in a powerful blend of competition, philanthropy, and legacy. Presented by T-Mobile, the HBCU Swingman Classic is where rising talent meets All-Star magic.
MLB All-Star Celebrity Softball Game (July 12)
Watch sports legends and entertainment icons take the field for five innings of fun during this fan-favorite All-Star Saturday event. Benefiting the Boys & Girls Clubs of America, it’s a game where star power and smiles are guaranteed.
“With Rawlings leading the way and MLB All-Star Week as presenting sponsor, this weekend captures the essence of LakePoint—elite competition, national partnerships, and unforgettable guest experiences,” said Greg Barckhoff, EVP, Partnerships & Marketing at LakePoint Sports. “It’s where the stars of tomorrow meet the legends of today.”
A Premier Campus-Wide Celebration
Across LakePoint’s world-class venues, guests will find elite tournaments and activations, including:
Baseball Village: Southeast Select tournament with 155 top-tier travel baseball teams.
Champions Center: Under Armour Association’s 15U–17U league-style basketball circuit with 220 teams.
Publix Fields: SSA / NASA soccer tournament featuring 36 competitive teams.
Beach Pavilion: Mid Summer Slam volleyball competition hosting 25 squads.
LakePoint’s 60+ official partners will also enhance the weekend with interactive experiences:
Academy Sports + Outdoors: Exclusive 20% off coupons for all locations.
Publix: Complimentary snacks for guests.
IHG Hotels & Resorts: Points voucher raffles for IHG One Rewards members.
Monument Grills: Premium grill giveaway for lucky fans.
Additional activations from brands like Yanmar, Shrunk 3D, Curve Test Center, and Baseballism will create an atmosphere buzzing with energy and innovation. A live DJ and on-site broadcast by 680 The Fan will keep fans engaged all weekend long.
At LakePoint Sports, it’s more than just competition—it’s a national stage where families, fans, and athletes experience the game like never before.
For more on Champions Weekends and upcoming events at LakePoint Sports, visit LakePointSports.com.
About LakePoint Sports
LakePoint Sports, the premier travel and youth sports destination in the country, encompasses a sprawling 1,300-acre campus featuring five premium venues: the Champions Center Indoor Pavilion, the Baseball Village, Publix Fields, the Beach Pavilion, and Terminus Wake Park. Focused on delivering excellence in the guest experience and fostering world-class partnerships, LakePoint annually hosts millions of guests from across the globe and attracts athletes to compete against the nation’s best. Leveraging influential media platforms and pioneering innovative technology, LakePoint Sports is dedicated to setting the standard in travel and youth sports. To learn more, visit LakePointSports.com.
About Rawlings Sporting Goods
Established in 1887, Rawlings is an innovative leading global brand and manufacturer of premium baseball and softball equipment, including gloves, balls, and protective headwear. Rawlings’ unparalleled quality, innovative engineering and expert craftsmanship are the fundamental reasons why more professional athletes, national governing bodies and sports leagues choose Rawlings. Rawlings is the official baseball, glove, helmet, face guard and base of Major League Baseball®, the official baseball of Minor League Baseball® and the official baseball and softball of the NCAA® and the NAIA®.