2025 NYSS | Growing the World’s Biggest Sport: FIFA World Cup Ripple Effect

The 2025 National Youth Sports Summit’s discussion on Growing the World’s Biggest Sport: FIFA World Cup Ripple Effect, hosted by Maria Martin (11Alive), featured:

• Bria Garner: Director, Integrated Marketing, FIFA World Cup, Coca-Cola
• Dave Smith: Executive Director, NASA Tophat
• Shari Summers: Chief Soccer Growth Officer, U.S. Soccer Federation